This book was a little different then the books we have read in the past. This book is very technical in the sense of this is what tends to work and this is what you need to do. I thought there was very little room for opinion because a lot of it was fact based. I do like how it was set up by chapters. The chapters that I read where in order from means and motives and then proceeded to opportunity. I liked how chapter one compared the Gin craze to the television craze. We have so much free time on our hands it seems like and what we choose to do with our free time has so much impact. We use television to occupy that free time, whether we realize it or not. We can multi-task like no other. I could be sitting in the living room doing my homework, and listening to my family talk, all while the television is on. No one is really watching it, but it is on in the background because that seems like the normal thing to do. This chapter also mentioned the Milkshake Mistake. The Milkshake Mistake has two major components: focusing on the tools rather than the behaviors, and the mistake that habits are deeply rooted tradition.
Chapter two goes on to discuss the world pre-Gutenberg and how communication used to not always be easy. That is so hard for me to believe because I am used to just signing on the Internet and being able to connect with really whoever I wanted to, within reason. Books were scarce because no one wanted to risk printing them and losing so much money. This chapter states, “if it is expensive to own and manage the means of production…you’re in the world of Gutenberg economics”(page 45). I found this link to be very interesting while I was researching pre-Gutenberg era. Chapter three talks about our motives. We have intrinsic and extrinsic motivations to basically anything we do. Intrinsic is our personal desires and why we do what we do to better ourselves. Extrinsic usually involved a tangible reward, such as money. No matter what it is, we are motivated by something to do whatever it is we are about to do. In my opinion, we have evolved into a selfish society where we want to benefit self.
Finally, we talk about opportunity. We have the means, we have the motives, so what are we going to do with that? Opportunity is always out there, and it is up to us to take it or leave it. Are we participating in this opportunity, and are we helping people to be involved in this opportunity? These are both very important questions to ask yourself after you determine your means and motives.